Digiday5 days agoMarketing techThe Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocationPublishers don't need a large logged-in audience to compete for ad dollars. [ more ]
Digiday5 months agoMarketingWith the rise of retail media networks, marketers continue to grapple with lack of standardizationThe growth of retail media networks is not slowing down, with approximately 45 in the U.S. and 80 globally. Consolidation is expected in the future, with brands focusing on the few networks that have the most impact. [ more ]